Individual Case Study Analysis Essay Example | Topics and Well Written Essays - 2000 words

Individual Case Study Analysis - Essay Example The founder of Honda was very innovative, whereas Fujisawa was an optimistic man who took many decisions related to marketing and financials of the company. The inventory was not encouraging for Honda to enter in the market, as US manufacturers used to sell their motorcycles on consignment and retailers used to provide consumer finance. The Honda motorcycles were leaking oil from engines and clutch of the bikes were not functioning properly. This created huge problems for the company, as reputation of Honda was at stake. The Uppsala model is best suited for Honda because the company was internally very strong in Japanese market therefore; it had liberty to start their operations in the US. The internationalization process model is based on establishing chains in which two variables of internationalization are involved that include change variable and state variable. Supercub 50CC motorcycle was a serious success in Japan, but Honda initially aimed to promote its heavy motorcycles in the US, because the company did not wanted to ruin its reputation in US. The â€Å"Nicest People Campaign† of the company became very successful in US market, and it increased sales of Honda dramatically. Honda should have performed complete market research before entering in US region, as the whole operations of the company was dependent on the report of only two executive’s of the company. ... After the success of Honda motorcycles in Japan, the owner of the company and his partner decided to enter in US market, but dynamics of that market was entirely different from Japanese market. For this purpose, a team of Honda executives was send to US in order to understand market dynamics and making suitable strategy for the company. The obstacles and problems that these executives faced in US, and measures taken to overcome these obstacles are presented in this report with help of past theories and models. Further, this report provides recommendations that can be help Honda to make effective decision making in the future. Transformational Leadership Theory The founder of the company Sochiro Honda and partner Takeo Fujisawa were determined to make Honda amongst the top companies around the world. The founder of Honda was very innovative whereas Fujisawa was an optimistic man who took many decisions related to marketing and financials of the company. Sochiro Honda focused was to ma ke inventions that can become trademark in the industry, but Fujisawa forced him to give concentration on commercial aspect of the business. Both these leaders of Honda were role model for the employees of the company as they were able to motivate their employees for extracting maximum output from them (ManagementStudyGuide). Moreover, executives of Honda were motivated by these two leaders to take strategic decisions for the company in US, as rewards were given to the executives after accomplishing positive results in US market. Issues in US Market Fewer Dealers: The number of dealers in US market was extremely low and there were only 3000 dealers for the whole motorcycle industry of America. More than 50% of those dealers were not willing to open their business